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PRODUCT REVIEW : Plum Coconut Milk & Peptides Shampoo with coconut milk & peptides, pH-balanced, vegan & paraben-free.

Welcome to The Pick List India, where we provide in-depth reviews of beauty and wellness products. Today, I am reviewing one of my favourite products. Plum Coconut Milk & Peptides Shampoo hydrates dry, frizzy hair with coconut milk and pea peptides, leaving it 22x softer, shinier, and smoother. This pH-balanced, paraben-free, vegan shampoo nourishes from within while reducing frizz and breakage for healthy, manageable hair.

Shambhavi Shukla

5/8/20242 min read

Active Ingredients
  • Coconut Milk – rich in lauric acid, vitamins (C, E, B1, B3, B5), and iron for hydration, shine, and softness.

  • Pea Peptides – amino acid–rich compounds that strengthen, improve elasticity, and lock in moisture.

Plum Coconut Milk & Peptides Shampoo is a hydrating formula created for dry, frizzy, and unmanageable hair. It combines the natural moisture of coconut milk with the strengthening benefits of pea peptides, giving you softness that you can feel from the very first wash. The shampoo is clinically proven to make hair up to 22 times softer instantly, which makes a noticeable difference if your hair feels rough or brittle.

The texture is creamy, it lathers well without feeling harsh, and the mild coconut fragrance leaves your hair smelling fresh without being overpowering. Because it is pH-balanced, the shampoo works with your scalp’s natural chemistry, reducing breakage and frizz while maintaining moisture balance. It is also vegan, cruelty-free, and free from parabens, making it a clean choice for everyday use. Over time, I found that it not only made my hair look shinier but also improved manageability, making styling easier and reducing tangles.

What I Like About the Product
  • Noticeable softness after one wash: Hair feels smoother and silkier right away, with less frizz.

  • Hydration without heaviness: Coconut milk nourishes strands deeply, but the shampoo doesn’t leave hair greasy.

  • pH-balanced formula: Prevents after-wash dryness or roughness while keeping the scalp comfortable.

  • Clean formulation: Free from parabens and cruelty, vegan-friendly, and approved for safe daily use.

What I Did Not Like
  • Initial adjustment period: In the first few washes, I noticed increased hair fall from weak strands before my hair adjusted.

  • Scalp sensitivity for some: On certain hair types, especially oily or sensitive scalps, it can cause dryness or mild itching with repeated use.

If your main concern is dryness, frizz, or lack of shine, this shampoo delivers on its promise of making hair softer and more manageable. The combination of coconut milk and peptides not only restores moisture but also helps protect against future damage. While it may not suit very oily or sensitive scalps, it works especially well for dry to normal hair types that need hydration without heaviness. Overall, it is a reliable, clean, and effective shampoo that can make a noticeable difference in the look and feel of your hair.

Buy Now : Plum Coconut Milk & Peptides Shampoo